12+ hour, 14+ min ago   (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...

3+ week, 12+ hour ago   (776+ words) Matt Prohaska has spent more than a decade helping publishers, brands and their ad tech partners clean up their data strategies. Now, he’s turning that playbook over to nonprofits. For example, DetecTogether – which helps firefighters detect cancer earlier – lacked the…...

3+ week, 4+ day ago   (539+ words) The instinct is to say social is outperforming every other channel. But I don’t think that’s the full story. What we might be seeing is degrees of measurement confidence, and it’s leaving opportunity on the table. Meta’s attribution infrastructure is…...

3+ week, 5+ day ago   (766+ words) Upfront negotiations are over, and the Fall broadcast season is about to begin. And acquiring ad verification company DoubleVerify isn’t the only news item on Nielsen’s docket this month. Improving measurement accuracy really means “removing bias” and getting closer to…...